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Online advertising & Internet marketing
For advertisers, Internet advertising offers a way to raise awareness, drive traffic to your site, even close sales. For webmasters, it can provide a helpful revenue stream. This page lists the Net's most popular CPM (cost per thousand impressions), CPC (cost per click), or CPA (cost per action) advertising networks, and also points you to some resources that offer pricing guidelines, ad design help, CTR comparisons, and an overview of the basics. If you have no budget for advertising, consider trying one or more of the banner exchanges listed below. And don't forget that an important part of promoting your site is submitting to the search engines.
Online Advertising Explained
Terminology and Basics
Workz.com: Banner Advertising Primer eBoz Banner Advertising Primer Ad-Help Advertising Primer & Reviews Adbility Reviews of the NetworksCosts
Workz.com: Advertising Types & Costs Ad Resource: Sample Ad Rates eBoz Ad RatesCreating Your Ad
Ad Design Advice
WebMonkey Banner Design Tips 10 Tips for Designing Effective Banner Ads Four Corners Banner Tips Banner Tips Newsletter Banner Tips Back Issues DoubleClick Banner Effectiveness TipsOnline Ad Generators
Adobe Banner Creator ABC Banners (tons of designs) Animation.com (slow but worthwhile) Banner Generator Instant Banner Generator MediaBuilder Bannermaker AnimationOnline Free BannersReviews, Ratings, & Comparisons
Click Through Rate (CTR) Comparisons
BannerTips CTR Comparisons Trick Ad Comparisons Away.com CTR Comparisons Starship Troopers Ad CTR Comparison WebLens adsAffiliate Program Directories, Reviews & Ratings
WilsonWeb ClickQuick ClicksLink Refer-It Associate Programs.Com Top 10 Affiliates Affiliate Advisor
Banner Program Reviews & Ratings
LinkBuddies Member Ratings FreeCenter's Reviews & RatingsTypes of Advertising
Cost Per Impressions (CPM)
Raise awareness or promote your brand with these CPM programs. Priced per 1,000 displays of your ad.
DoubleClick FlyCast 24/7 Media Burst Media SmartAge ContentZone bCentral's Ad Store AdSmart OneMediaPlace Ad-Up AdsDaq ClickHouse HerAgency AdKnowledge Net-OnCost Per Click (CPC)
Drive traffic to your site with these CPC programs. Performance-based. You pay only when people click through.
Google AdSense Program ValueClick Narrowcast Media Safe-Audit Advertising.Com (was TeknoSurf) eAds Click2Net
Affiliate Programs
Close sales with your own affiliate program. These companies will help you create a virtual sales force. CPC payment being replaced by CPA payment model. (CPA: you pay when a customer takes some action, such as registering or buying something, after clicking on the ad.)
LinkShare Shareasale Affinia bCentral ClickTradeBanner Exchanges
Trade space on your web site for reciprocal exposure elsewhere. Usually a 2:1 ratio. Free.
LinkBuddies (500 free banners sign-up bonus, 4:3 ratio) 1for1 Media Exchange (1:1 ratio) bCentral LinkExchange (2:1 ratio) bPath BannerExchange Looksmartclicks BannerSwap HitExchange Link Trader Click2Net SmartAge SmartClicks BannerWomen Net-On EnSurge TradeBanners